blaze master bites
branding and campaign
Want to turn up the heat? Try Blaze Master Bites, a spicy chicken nugget shop with dynamite flavors. These pyrotechnic circus chickens are running the show and daring viewers to taste our product through our advertisements. Our direct mail ads keep customers coming back for more, having loyalty stamp cards that you can redeem at one of our locations. To spread awareness of our new product, we created the #BlazeMasterChallenge. Going through each flavor with increasing intensity of spiciness in each Act, do you think you can handle the heat?
COMMERCIAL
making the brand
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making the brand *
DYNAMIC MOVEMENTS
Anatomy study for different poses. Photographing and sketching these movements.
character creations
Creating multiple different characters for one of the poses.
tricons
Created a theme of pyrotechnic circus ducks and created a series of characters.
Creating the brand
Taking this theme and then creating a brand that these mascots could represent.
Final branding
Finalized product choice and branding.
Idea generation
